Monthly Archives: August 2019

Orthopedic Group Prescribes New Name and Logo

August 6, 2019

360 ORTHOPEDICS – A Reflection of Growth & Integrity

Sarasota, FL, July 24, 2019– After 40 years known as Sarasota Orthopedic Associates, the group has rebranded as 360 Orthopedics. The original name dates back 40 years and is a reflection of when the physicians treated patients in one location. Over the past eight years, the group has grown to add locations in Lakewood Ranch and Venice. The new name, 360 Orthopedics, is a reflection of growth as well as a 360 degree approach in treating patients and the wide range of available treatment options.

The logo colors of green and blue were chosen to reflect core values of the brand. Green represents balance, renewal, healing, and growth while blue denotes stability, trust, strength, and reliability. Bright green and blue are evocative of the Suncoast’s gulf waters and majestic palm trees. The symbol “360” depicts a patient-centric full circle of care with an all-encompassing consideration of the patient lifestyle. A message of “hope” is subtly aligned in the “6” of the logo, a mission central to the treatment process.

Jeffrey Silverstein, MD/President says “Our new name 360 Orthopedics is a depiction that patients are the center of our comprehensive orthopedic care. We continue to provide the same high level of expertise and technology as in the past”. Further, Managing Partner Gregory Farino, MD said “As we continue to grow, we are adding new services, physicians, and technology to better serve our patients regionally”.

The rebranded 360 Orthopedics also embodies another important message as a footprint serving patients along the entire Suncoast. The physicians and staff at 360 ORTHOPEDICS remain committed to provide the highest level of comprehensive, compassionate, and professional care. The mission of 360 Orthopedics is to get patients back on their feet, back to work, back in the game, and back to life.

For more information about this topic, please contact Sandi Wall, CMO/Marketing Director at 941.951.2663 / ext. 213 or email at Swall@360-orthopedics.com

This entry was posted in on August 6, 2019 by sarasotaAdmin.

THE AWESOME FACTS BEHIND OUR BREAKTHROUGH CHANGE

August 5, 2019

If you haven’t heard the news already, Sarasota Orthopedic Associates has undergone a big change … our name. We continue to offer the same up-to-date technology and treatment with the same skilled physicians at the same three locations. And yes, we continue to offer same day/next day appointments. Only our name changed.  Take a look at our metamorphosis:

360 ORTHOPEDICS was founded in 1978 in a building on Hawthorne Street under the name of Sarasota Orthopedic Associates. By 2003, we outgrew our original location, thus renovating and moving into the former Doctors Hospital building at 2750 Bahia Vista Street. This is currently our largest facility and is home to a full range of orthopedic services from foot and ankle to neck and spine as well as X-ray, MRI, Physical Therapy, and a full size pool for aquatic therapy.

As our physicians began to treat patients from outlying areas, a second office was built in 2012 in Lakewood Ranch to accommodate “out east” patients. Our third location, built in 2014, is located in Venice with easy access from the highway and serves our patients from Venice to Punta Gorda.

As 360 Orthopedics continues to grow, we are adding new services, physicians, and technology to better serve you, our patients. Our presence in Lakewood Ranch has outgrown the current location and in the fall of 2019 we will move into a brand new building. The innovative 10,000 square foot facility is in the heart of Lakewood Ranch at SR 70 and Lakewood Ranch Boulevard and will be home to our current range of services along with additional amenities.

While our former name served us well for forty years, it did not completely reflect our growing mission, and, it implied boundaries of the areas we serve. Our name 360 ORTHOPEDICS now reflects that patients are the center of our care and that we serve a larger footprint on the Florida Suncoast. The colors in our logo, green and blue, have significance as well.  Blue represents trust, strength, and calmness while green represents balance and health. These colors also are indicative of our Suncoast blue gulf waters and majestic green palm trees.

We continue to provide the same excellent care and service and, our new name embodies a larger vision of the future. The physicians and staff at 360 ORTHOPEDICS are committed to providing the highest level of comprehensive, compassionate, and professional care.  Our mission is to get our patients back on their feet, back to work, back in the game, and back to life.

Take a look at our new website www.360-orthopedics.com

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This entry was posted in on August 5, 2019 by SalesRep-Admin.